Pushing the envelope

I've mentioned before my liking for Lucy Kelleway's weekly column in the FT, where she hilariously pokes fun at management fads and jargon and celebrates the ups and downs of office life.

Her latest column features a company of solicitors called Eversheds which has come up with a list of personality types to embody what it is looking for in its trainee lawyers. Finding the English language inadequate, the company has pushed the linguistic envelope and thought out of the vocabulary square by inventing new words, including:

Knowlivators Knowledgeable motivators
Logithizers Logical empathisers
Proactilopers Proactive developers
Winnowmat Winning diplomat

As Lucy says in her column, this is old hat. Martin Lukes, Kelleway's FT alter-ego columnist and another favourite of mine from the FT, invented these hybrid concepts in 2000 with his leading edge Creovation™, which was 50% creativity, 50% innovation – and 120% bollocks.

Brilliant!